It is advisable to look for previous marks and analyze possible conflicts. Although the search does not guarantee registration, it allows you to detect backgrounds and decide whether to modify the name or propose another strategy.

The sign must have distinctive capacity and not breach legal prohibitions. Names too descriptive or without sufficient distinctiveness can encounter obstacles to their registration.

The list of products and services determines the scope of protection. It must adapt to the activity of the company and its possible expansion, using clear and appropriate terms to the corresponding classification.

After submitting the application and making the payment, EUIPO examines the corresponding requirements. It is also important to correctly identify the owner of the brand and check that your data is correct.

If the application passes the exam, a three-month period to submit oppositions is published and opened. These can lead to negotiations, limitations or allegations. If there are no pending obstacles, the request can advance to the registration.

Once registered, the brand can be renewed every ten years. It is necessary to maintain evidence of use and monitor possible requests from third parties. At Premark we accompany the process from initial evaluation to registration and subsequent follow-up.