A protection map adapted to the business

The first step is to identify where the sign is used and where to use it.

It is convenient to value sales aimed at each market, advertising, commercial agreements and exposure to imitations.

An online store is not everything

An online store accessible from other countries is not, by itself, to have the same risk or the same need for registration around the world.

Manufacturing and storage countries

The strategy may also include countries where the product is manufactured or stored.

There may arise conflicts with suppliers or third parties even if sales are concentrated in another territory. It is advisable to order these risks before setting the budget.

Choose the path of protection

Protection can be requested by:

• National Registries.
• a brand of the European Union.
• the Madrid system.

The option depends on the territories and the circumstances of the owner.

Madrid System: Advantages and Limits

This system centralizes certain procedures, but each designated office applies its own legislation and can raise objections.

The budget must contemplate the request, possible incidents, renovations and defense.

Premark recommendation

It is advisable to check the availability of the brand before committing investments in local containers, campaigns or distributors.

We help build a phased international roadmap: protect the essential markets first and prepare the following extensions. Thus, the portfolio accompanies the growth of the business with a scope that can be managed and maintained in a reasonable way.