On July 16, 2024, Ralph Lauren Corporation stated that it did not directly manage stores in Indonesia or authorized partners or distributors to open stores under their brands.

The company indicated that it sold its products through certain external retailers and denied having a relationship with PT Manggala Putra Perkasa. He also noted the existence of local records similar to his signs.

These statements correspond to the date of the statement and do not show that all garments sold in Indonesia are forgeries. To value a specific product it is necessary to know its origin and marketing channel.

Brands have territorial protection. Before expanding to another country, it is necessary to check the availability of the sign, the distributors and how the commercial relationship to the consumer is presented.

It is important to regulate who can use the brand on labels, domains and advertising. Distribution contracts should avoid pretending to exist and establish what happens when the relationship ends.

The consumer must keep the voucher, identify the society that appears in it and consult the official channels. A low price does not by itself show that a product is a fake.

How does Premark help? We help design international protection strategies that take into account both the registration and commercial uses of the brand.