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15/09/2026
The IKEA case and the limits of the political use of a renowned brand
The Court of Justice of the European Union has ruled on the use of IKEA brands in a Belgian political campaign. The ruling of September 8, 2026, Case C-298/23, discusses how freedom of expression and the rights of the reputable brand holder should be weighed when a third party uses their communication force without consent.
15/05/2026
Obelix and the reputation test of a brand used alongside another
A brand can be known to the public, although it usually appears accompanied by another sign. The Judgment of the General Court of May 13, 2026, Case T-24/25, related to Obelix, recalls the importance of examining reputation tests jointly. It is not enough to discard each document in isolation without assessing what the set shows.
15/07/2026
Disclosing an invention before applying for the patent can put it at risk
Presenting a prototype at a fair, publishing an article or displaying a technology on a website can compromise its future protection. In terms of patents, the novelty is examined against what has been made accessible to the public before the relevant date. Therefore, commercial communication and the presentation strategy should be planned together.
01/07/2026
Trionda and the protection of the 2026 World Cup ball design
The 2026 World Cup Trionda shows how a sports product can bring together technology, design and branding. Its four-panel structure has led to a controversy about the validity of an adidas design before the EUIPO. The interest of the case is in distinguishing the protected appearance from the technical solutions that allow the manufacture and use of the product.
15/04/2026
Why Innovation Protection Needs a Multidisciplinary Team
An invention is not understood only by reading standards, and a brand is not protected only by designing a logo. Business projects combine technical, legal and commercial issues that must be analyzed in a coordinated manner. A multidisciplinary team allows you to connect these perspectives and formulate a strategy adapted to what the company actually develops and markets.
01/04/2026
Paying a logo is not equivalent to acquiring all your rights
A company can order a logo, pay the bill and use it for years without clarifying the scope of the rights received. The payment of work does not replace, by itself, a sufficiently defined assignment. Before incorporating the design into packaging, advertising and digital channels, it is convenient to review the contract with the agency or the professional who created it.
15/02/2026
How to Prevent Cyber Occupation of Brand Domains
A company can register its brand and discover that the most relevant domain is already in the hands of a third party. When the record responds to an abusive purpose, there may be cyber-occupation. Preventing this risk requires coordinating the choice of name, brand protection and domains before publicly announcing the project or investing in its launch.
15/01/2026
What consequences can use a work without authorization
Incorporating a photo to a website, adding music to an advertisement, or playing a text may require authorization from the rights holder. That the content is accessible on the Internet does not mean that there is permission to exploit it. Consequences of unauthorized use depend on the circumstances, the rights affected and the appropriate way of claim.
01/01/2026
How to validate in Spain a European patent granted
The granting of a European patent does not replace all the actions necessary for it to deploy effects in the chosen countries. In Spain, validation requires meeting the requirements of translation and presentation to the OEPM. Control of the term is especially important, because a valuable concession can lose territorial utility if this phase is not correctly completed.
15/02/2026
What a UDRP claim needs to recover a domain
That a domain matches a brand does not guarantee that it can be recovered through a claim. The UDRP establishes specific requirements to act against the abusive registration and use of certain domain names. Before initiating the procedure, it is necessary to check the rights available, the circumstances of the registration and the existence of sufficient evidence on the conduct of the owner.
01/11/2025
What a person should authorize before using their image in advertising
Using a person’s photograph or video in a campaign requires reviewing rights that go beyond image ownership as a file. In Spain, the image itself receives specific protection and an authorization for a specific use does not equal an unlimited permit. Companies and agencies must know what has been consented to before disseminating the material.
15/10/2025
Inspiration and plagiarism in literature and the value of translations
Literature is also built with influences, genres and shared references. The legal problem appears when the original protected expression of another work is reproduced without a base that allows it. The controversies that have affected novels, articles and translations recall that an accusation of plagiarism requires analyzing texts, evidence and context, and cannot be resolved solely by a thematic coincidence.
01/10/2025
When is it convenient to register a work in the Intellectual Property Registry
In Spain, copyright is born by the creation of an original work, without the registration being constitutive. However, the Registry can provide qualified proof of the registered rights. For a writer, photographer or developer, the difference between having a right and being able to accredit it takes on special importance when a copy or a contractual dispute arises.
01/09/2025
How to protect an app before publishing it
An application brings together different assets: code, name, interface, content and technical knowledge. Protecting it requires reviewing each component and its contracts before launch. Having the finished product or having paid for the development does not allow us to assume that the company has all the necessary rights to publish it, modify it, distribute it and exploit it in the planned markets.
15/08/2025
Industrial and intellectual property errors that a startup should avoid
In a startup, developing and capturing customers often have immediate priority. However, a brand in conflict, a clear non-assignment code, or premature disclosure can affect investment and growth. The protection of intangibles should be integrated from the beginning in the decisions of product, contracting and financing, with measures provided to the project phase.
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