01/04/2026 Copyright

Paying a logo is not equivalent to acquiring all your rights

A company can order a logo, pay the bill and use it for years without clarifying the scope of the rights received. The payment of work does not replace, by itself, a sufficiently defined assignment. Before incorporating the design into packaging, advertising and digital channels, it is convenient to review the contract with the agency or the professional who created it.

See original publication on LinkedIn 05/10/2026

What should be agreed in writing

In Spain, the rights to an original work initially belong to its author from the moment of its creation.

The transfer of exploitation rights must be formalized in writing and specify the assigned rights, the modalities of use, the term and the territory.

The contract must specify the permitted uses: reproduction, distribution, public communication and transformation. It should also indicate if there is exclusivity, if adaptations are allowed and how the design can be used to request a brand.

Review the materials that the design incorporates

The company must know which typography, photographs, icons and resources of third parties have been used and which licenses allow its commercial use. An agency cannot assign rights that it does not have.

It is important to receive the editable files, versions and authori- cal documentation. The registration of the logo as a brand protects the sign, but does not eliminate possible conflicts over previous copyrights.

At Premark we recommend checking both protections before launch. Being clear about ownership allows you to use the visual identity, authorize distributors and negotiate future operations with greater security.