The Spanish brand protects in Spain. The European Union brand has a unitary character and covers all EU Member States.

It allows requesting protection in various territories through a centralized management of certain procedures. However, the offices of each country can review the application and submit objections.

In other markets it may be necessary or convenient to apply for the brand directly in each country. The choice depends on the activity, the countries of interest and the possible legal obstacles.

Before choosing countries, it is advisable to identify where sales, manufacturing, licenses and distribution agreements are made. The risks of third parties registering similar signs should also be analyzed.

The budget must include not only the record, but also notifications, renewals, evidence of use and possible conflicts. It is important to choose markets that the company can maintain economically.

Stage planning allows you to protect essential territories first and expand later. At PreMark we help choose the route and coordinate the files to protect the brand in the markets where the company needs to operate and defend its identity.