15/01/2026 Copyright

What consequences can use a work without authorization

Incorporating a photo to a website, adding music to an advertisement, or playing a text may require authorization from the rights holder. That the content is accessible on the Internet does not mean that there is permission to exploit it. Consequences of unauthorized use depend on the circumstances, the rights affected and the appropriate way of claim.

See original publication on LinkedIn 24/09/2026

Cessation of infringement and compensation

Intellectual property legislation makes it possible to request measures to stop unauthorized uses, such as the cessation of activity, the withdrawal of contents or copies and other measures to prevent the infringement from continuing.

Compensation is not automatic and does not depend solely on the benefits obtained by the offender. Legal criteria must be applied and relevant facts must be demonstrated.

It is important to keep the licenses and proof of each material used to prove that its use is authorized and prevent possible conflicts.

Not every infraction constitutes a crime

Some behaviors may have criminal consequences if they meet all legal requirements. Not any errors when posting an image implies criminal liability, and withdrawing it after a claim does not necessarily eliminate what happened.

In the digital environment, content withdrawals, campaign suspensions and loss of trust from customers or collaborators may occur. These problems can affect a launch even without a court ruling.

Before publishing, it is advisable to check the origin of the material, its license and the permitted uses. It is also important to keep the authorizations and review the orders to agencies. At PreMark we help to review the rights of exploitation and respond to claims, preserving evidence and assessing possible solutions.