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15 Oct 2026
Alicante brings together the specialists in brands and designs from the European Union
The XIX Conference of the Court of Trademarks of the EU will be held on November 12 and 13, 2026 in Alicante, to analyze the judicial evolution and the protection of business brands.
15 Aug 2026
How to choose the countries in which to protect a brand
A company that starts selling internationally must decide which countries to register and protect its brand. To do this, you must take into account its current markets, manufacturing, distributors and its expansion plans, prioritizing the most important countries and avoiding unnecessary expenses in territories that do not bring a real benefit.
1 Oct 2026
Signing a coexistence agreement does not close by itself an opposition
Two companies can reach an agreement on their brands, but that does not mean that the opposition procedure is over. It is necessary to notify what is agreed to the corresponding office and ensure that the file is closed correctly.
15/06/2026
Bali polo stores and the territorial boundaries of a brand
Finding in Bali a store with the name and aesthetics of an international firm does not allow us to conclude that it belongs to its official network. The case of establishments that use denominations linked to Polo Ralph Lauren shows why it is convenient to check who sells and what relationship it has with the owner of the brand before interpreting a strikingly low price.
01/06/2026
From the burdock to the hook and loop closure and the Velcro brand
In 1941, George de Mestral observed how the burdock seeds adhered to his dog’s clothes and hair. When studying their small hooks, he found an idea that would end up becoming a closing system for everyday use. The history of hook and loop closure allows you to understand how technical research, industrialization and branding are complemented.
01/05/2026
Why there is no valid brand registration worldwide
Applying for an international brand does not mean obtaining a single uniform right that automatically operates in all countries. There are ways that simplify the processing, but the protection continues to depend on the territories and the applicable rules. Understanding this difference allows you to better budget an expansion and avoid expectations that a record cannot meet.
15/03/2026
Registering a brand is the beginning of its protection and surveillance allows it to be defended
A registered trademark needs tracking. Each new similar application can generate a commercial or legal risk, and the offices do not replace all the actions that correspond to the owner. Surveillance allows you to detect relevant publications and assess a response within the deadline, before the conflict is consolidated or moved to the market.
01/02/2026
How a European Union brand is processed before EUIPO
The European Union trademark allows obtaining a unitary right by means of a single application with effect in the Member States. It is a useful tool for companies that operate in various European markets, but the procedure requires adequately defining the sign, its owner and the products or services. Previous preparation can avoid objections and conflicts that make the project more expensive.
01/12/2025
Licenses and other ways to make a mark profitable
A brand can generate income in very different ways. Authorize its use, develop a network of establishments or associate it with an event are decisions that respond to different business models. Distinguishing license, franchise, merchandising and sponsorship helps to choose the right contract and to define who controls the asset, what each party can do and how the relationship is remunerated.
15/11/2025
How to jointly manage the brand and the digital presence of a company
The identity of a company is recognized in its name, its domain, its profiles and the way it appears in search engines and platforms. Registering a brand is a part of that protection, but it doesn’t organize all digital assets on its own. Joint management allows to reduce supplantations, prevent access losses and maintain a consistent presence before customers and distributors.
01/10/2025
Five errors that can reduce the protection of a brand
Choosing an attractive name and submitting an application does not guarantee that the brand is well protected. Previous search, selection of products or services, and subsequent maintenance influence its usefulness. A review before investing in packaging, advertising or expansion can prevent costly changes and discover risks when it is still easy to modify the strategy.
01/08/2025
How to defend a brand in Marketplaces
Selling on a marketplace allows you to reach new consumers, but also exposes the brand, the photographs and the product to third-party uses. To react effectively, the company must identify which right is violated and retain evidence. A registered trademark can facilitate the accreditation of ownership, although each platform establishes its own procedures and requirements to process claims.
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